It’s a rare person who has never created posters in their entire life. Brand posters, conference posters, student council posters, and lots of other graphic design projects now can be created in the blink of an eye with dedicated software like online poster makers. That being said, you should be mindful of the ruling design principle to make your poster as effective and compelling as possible. Below are some of the tips that will help you craft a truly outstanding poster that will impress your viewers.
Develop a Solid Concept
The very first thing you want to do when designing your poster is to establish a concept, which needs to be solid and well-thought-out. You should think about what exactly you want your poster design to convey and express and how you’re actually going to do this. More often than not, a good poster design has relevance in social trends and society in general at a specific time. This allows your viewers to engage in your poster design. Furthermore, using humor also can be a win-win option when it comes to choosing your concept for your project. That being said, you should keep your specific objectives and intended audience in mind when spicing your poster content with humor. Shock value is another option you might want to consider. However, in this case you also need to keep your target audience in mind. As you see, once you understand your audience and just people who are going to view your design, you’ll understand your concept better. So, be sure to give enough time and thought to your poster concept at the beginning of your design journey.
Have a Theme
Leading on from the concept is the next tip in designing a quality poster. By theme, we mean the overarching style that could be traced throughout the entire design. The style of your poster should evoke emotions and feelings in your viewers and encourage them to take some action. You want to take into account such things as typography, color choices, imagery, and graphics. And also need to figure out how these elements will interact and fit in with each other. This will ensure visual harmony, leave your audience with a sense of completion and enable them to engage with your design a lot easier.
Reading from a distance is another thing you should consider. Actually, this tip is pretty self-explanatory, and it’s difficult not to understand its importance. Not only do you want to engage your viewers but also make your audience absorb the information presented by your poster. So, when it comes to your poster design, be mindful of several important things. First of all, elaborate on your headline. This is your main attention grabber. Ideally, you should answer the five Ws when creating your headline. You would also need to enlarge a little bit on what you’ve already presented. Thus, in your detail section, make sure to provide additional info on your subject matter. The detail section should be around half the size of your headline as a general rule of thumb. But if need be, you can go a little smaller or bigger depending on your design, of course. You also might want to include fine print, which is a smaller section of typography. But note that it’s going to be read-only by people who have really been drawn into your poster design. You commonly see the fine print in poster designs advertising movies.
There’s nothing more off-putting to a viewer than is a poster cluttered with multiple visual elements, text, etc. You don’t want to confuse or scare off your viewer, so allow your design to breathe and have some space. Effectively utilizing negative space doesn’t only allow your audience to obtain information in an easy and concise manner, but it also makes design visually appealing, contemporary, and stylish.
Use Typography Wisely
Typography can actually make or break your design depending on how it’s used. If it’s done correctly, typography can elevate your design, entice your viewers, and showcase your authority and professionalism.
First things first, make it your rule not to use many fonts in your design. Keep to around 2 or 3 tops. Don’t clutter your project with multiple fonts, as it may get confusing and start to look cheap. Use correct spacing between lines and lettering. Finally, be mindful of hierarchy. Make some elements stand out while keeping others small and less salient.
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Keep It Simple
We cannot stress enough that keeping your poster simple is a key to its success. As mentioned earlier, you should pick one concept and execute it with as minimum elements as possible without losing the integrity of your idea. Present essential information in a clear way and communicate the intent of your content. Use colors suggestive of your brand and utilize imagery wisely. As we said, don’t go overboard with sophisticated fonts and don’t utilize eccentric calligraphy unless the situation calls for it. Try to be neutral and maintain the balance. Remember, after all, it’s your content that you want to stand out. So, prioritize ‘assembly’ over ‘ornamentation.’