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Tips on How to Edit Your Videos While Sticking to Your Budget

edit your video on budget
Written by Albert Finch

Effective video editing can make a huge difference to how your production turns out, enhancing its professionalism, effectiveness, and its likelihood of engaging with the audience you want it to. But figuring out how to edit your videos to a high standard without blowing your budget can be tricky.

It may be tempting to think you can skip this step or consider editing complete once you’ve trimmed your video to the required running time: but going through just a few more processes can vastly upgrade your content and make it stand out in a crowded market. Use the tips below to create a professional-grade, great-looking video, even if you’re working with a tight budget.

Use Cost-Effective Apps or Software to Edit Your Videos

There’s no need to pay a substantial amount to outsource your editing to get the finished content you’re aiming for. Here is a selection of apps and tools that’ll allow you to easily edit your videos without breaking the bank:

DaVinci Resolve 17

If you want a professional post-production set of tools that are totally free of charge, then DaVinci Resolve 17 is the answer; this no-cost software gives users access to a wide range of editing tools, visual effects, and audio post-production, plus its famous color grading toolbox.

There’s a studio version of the software, too, that offers extensive advanced features – it’ll set you back $295 for a lifetime license, which is a pretty good deal if you want years and years of access to some of the best post-production editing facilities on the market right now.

Windows Movie Maker

Another budget editing option is bringing Windows Movie Maker on board. It’s free of charge, and, although Windows itself no longer supports this software, it can still be downloaded – be sure to only use a trusted third-party site to do so, however.

This tool allows users to easily drag and drop different sections of the video in order to rearrange the timeline and add title slides to the beginning of the content. It also features transitioning tools to create a smooth viewing experience.

Apple iMovie

For new Mac users, this app is free; otherwise, it’s just $14.99 from the Apple store. Easy to use, this option will give you the tools you need to professionally edit your video: it allows for the combining of several video shots and clips, as well as the addition of sound effects, text, and filters.

Apple iMovie is regularly cited as an extremely user-friendly and intuitive way to achieve top-flight editing for professional results, even if you have no previous editing experience.

Editing and Tricks for Beginners

Just because your production is on a budget doesn’t mean you can’t use some of the industry tricks when it comes to editing. Like these:

Get to the Good Stuff

It’s possibly a sad fact, but the attention spans of most audiences are significantly shorter than they were in the past, and if your video doesn’t engage the attention and get to the good stuff quickly, you face the very real risk of people clicking away before you’ve got your message across. Make sure that all of the action, every single shot, and all dialogue serves a purpose – if it doesn’t, try cutting it out and assessing the effect.

Be Color Wise

Learning the difference between the editing processes of color correcting and color grading can uplevel your video. Color correction is largely about consistency: shots taken from two different cameras may feature different lighting, and if they’re part of the same scene, this will need resolving. This is where color correction comes in.

Color grading is different: this is where color and tone are used to set the mood, tone, ‘look,’ and atmosphere of a scene. Experiment with this by altering the color tone to a warmer or cooler one when editing a scene, and think about the difference it makes.

Also read:5 Tips for Becoming a Better Remote Manager

Incorporate Music

During the editing process, think carefully about the soundtrack you could add. Incorporating the right track or tracks in the background can energize your video and pull your audience into the action. Pro tip? Synchronize the beat of the music with the editing to avoid, for example, disharmonious cut-aways.

Pay Attention to Audio Balancing

Balancing your audio is crucial to ensure, for example, that dialogue isn’t overwhelmed by the volume of the music. Start by balancing speech: mute any other audio elements and then go through your video to make sure, as far as possible, that the volume of speech in various scenes is as similar as possible. After this, adjust all the other featured audio elements around the speech.

Keep the Story Front and Center

And finally – always remember that the story needs to be the star of the show. It can be tempting, as part of the post-production editing process, to add a range of eye-catching special effects or interesting audio features – always consider, before incorporating extra elements – how this will impact or serve the story. Make sure that any elements you add support and enhance, rather than distract from, the story or message to ensure your video retains its potency.

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Albert Finch

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