To call smartphones Sony successful is quite difficult. Over the years, the company has used the same design without making significant changes, while high prices for brand smartphones do not allow it to compete on a par with other manufacturers. Therefore, the news that Sony is leaving some markets, did not take us by surprise.
Evan Blass, better known as Evleaks, said on his Twitter page that Sony will completely withdraw from Turkey, the Middle East, and Africa. According to him, the company will close its offices and turn off work in these regions by October 2018.
Evan Blass usually does not make such big statements if he is not sure about the reliability of the information. Nevertheless, we propose to wait for official comments from Sony on this matter.
Recall, in May, the media started talking about the fact that Sony can leave the smartphone market. Hinted at this newly-minted CEO Kenichiro Yoshida (Kenichiro Yoshida), who in his strategic plan for the development of Sony for the next three years did not say anything about consumer gadgets, including smartphones. Sony never managed to win a mobile market outside Asia. Sales of smartphones under the brand Sony are falling rapidly. According to analysts, they will decrease from 22.5 million in 2017 to 10 million in 2018.
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